Oct. 20, 2021

E-Commerce Engineering with Sara Du

E-Commerce Engineering with Sara Du

Joining Marshall in the Deep End is Sara Du - cofounder & CEO of Alloy Automation, a no-code tool for automating e-commerce stores.

The conversation begins by discussing how the line between commerce and e-commerce is blurring as e-commerce penetration continues to accelerate across the consumer economy. This trend was certainly accelerated by the pandemic, but Sara notes that Black Friday shopping patterns and other indicators suggest that such a shift was inevitable anyways.

The discussion then moved to the power of no-code tools, and their potential applications to helping unlock value for small businesses without engineering teams. Sara thinks that Alloy can be for commerce what Zapier has been for tech.

Finally, we discussed the implications of automation itself. Does it replace jobs or augment current ones?


Joining Marshall in the Deep End is Sara Du - cofounder & CEO of Alloy Automation,  a no-code tool for automating e-commerce stores.

The conversation begins by discussing how the line between commerce and e-commerce is blurring as e-commerce penetration continues to accelerate across the consumer economy.  This trend was certainly accelerated by the pandemic, but Sara notes that Black Friday shopping patterns and other indicators suggest that such a shift was inevitable anyways.

The discussion then moved  to the power of no-code tools, and their potential applications to helping unlock value for  small businesses without engineering teams. Sara thinks that Alloy can be for commerce what Zapier has been for tech.

Finally, we discussed the implications of automation itself. Does it replace jobs or augment current ones?

For full show notes, links, RSVPs to live podcast recordings and more, visit thedeepend.substack.com