June 2, 2022

The Big Tech Narrative with Alex Kantrowitz

The Big Tech Narrative with Alex Kantrowitz

Alex Kantrowitz is a reporter who contributes to CNBC, hosts the "Big Technology" Podcast and writes the "Big Technology" newsletter, which includes reports & analysis of big tech firms like Amazon, Google, Microsoft Apple, and more.

Alex is an independent reporter with a background working at media orgs like BuzzFeed. He's optimistic about the impact of tech on the world. As such - he occupies a unique vantage point as a member of both tech AND media (two groups that don't always get along).

Our conversation explores this dynamic by diving into how the relationship between tech and media evolved over time and resurfacing some of the more overlooked reasons why media coverage of tech has soured. We also explore the state of tech media today in a world when many companies are attempting to tell their own stories, and why it's harder to do this than most companies realize. We also discuss the business of content creation. Alex is a big advocate of building quality relationships with audiences.

He also questions the conventional wisdom of advertising being an inherently evil revenue model.

Alex is a multifaceted person so we covered a lot of ground - Elon buying twitter, the state of the market, how Twitter destroyed Vine, and more. It's a great birds eye view episode for those looking to learn more about tech and media today.

Alex Kantrowitz is a reporter who contributes to CNBC, hosts the "Big Technology" Podcast and writes the "Big Technology" newsletter, which includes reports & analysis of big tech firms like Amazon, Google, Microsoft Apple, and more.

 

Alex is an independent reporter with a background working at media orgs like BuzzFeed. He's optimistic about the impact of tech on the world. As such - he occupies a unique vantage point as a member of both tech AND media (two groups that don't always get along).

 

Our conversation explores this dynamic by diving into how the relationship between tech and media evolved over time and resurfacing some of the more overlooked reasons why media coverage of tech has soured. We also explore the state of tech media today in a world when many companies are attempting to tell their own stories, and why it's harder to do this than most companies realize. We also discuss the business of content creation. Alex is a big advocate of building quality relationships with audiences.  

 

He also questions the conventional wisdom of advertising being an inherently evil revenue model.

 

Alex is a multifaceted person so we covered a lot of ground - Elon buying twitter, the state of the market, how Twitter destroyed Vine, and more. It's a great birds eye view episode for those looking to learn more about tech and media today.

 

Hosted by Marshall Kosloff and produced by Jackson Steger